I love the Christmas Season. While I love the Season, it’s also the most hectic time of year for our family – especially this year.

The business venture we took over back in August has compounded our busy schedule but has also paid off in spades. We just finished up on a six week mission to reach out to and service every single location we have in time for Christmas. While we worked double time the last six weeks, the kids had several events going on with school and extracurricular activities that added to our busy schedule.

At times – we didn’t know which end was up.

The hectic schedule finally wound to a close on Friday, and by the time you read this, we’ll be off on a two week vacation with family. Long breaks like this is one of the many perks of the business, and it’s why we committed to working so hard that last six weeks.

While we’ll be vacationing the next two weeks, both Ronda and I are way behind on our goal setting that we do each and every year. It’s a habit that we’ve always done, but really didn’t take seriously until we got involved with YTB. It was one of the many tools we bought into in order to achieve success.

Overall both of us agree that 2011 far exceeded our wildest expectations and dreams. So much so – the future’s so bright…

We gotta wear shades.

(Oh COME ON! You had to of known it was coming.)

With the current year coming to a rapid close, we’ll be setting aside time the next two weeks to take a look at 2012 and beyond to dream and strategize about what we’d like to accomplish and what our world should look like.

Both Ronda and I are dreamers. On top of dreaming big – we also believe that somehow – some way the resources and avenues will find its way to us to make it happen. The most difficult part of the whole process is having the patience and persistence to follow through and take the appropriate action to make it all happen.

We’ve heard it time and time again, and I’m sure you have too at one time or another:

“Never – Ever – Give Up.”

I have to admit – there were times that a comment like that felt like lip service. I mean, I heard it, but the words didn’t have the impact that was intended, because I was still in the thralls of reaching for my goals but not quite achieving them.

If you’re feeling like that at this time of year, I want to ask you – actually I really need to beg you – “Never give up.”

Now – I don’t want to come across as hype or some pie in the sky dreamer. I can assure you, that I’ve been there – done that – and even have a T-shirt that says so. I know how the mind can play it’s tricks and that voice can be so loud that it can cancel things out.

But I want you to do this before the new year – because it’s probably one of the most important steps you can do to create a world that’s so bright – you’ll be wearing those shades.

I have a close friend who really helped me with this and most of you may remember Andy Cauthen. If you didn’t know Andy – you should have. Andy was President & COO of YTB Marketing, Inc. and a very dear and close friend. One of Andy’s legacies, was a popular series or course that he produced a number of years ago and caught fire on the subject of “Goal Setting“. It’s one of the finest and most thorough pieces we’ve ever read on the subject.

Andy not only goes into how to set goals, but the type of goals you should be thinking about. It’s a time to dream – and dream big.

Why is this step of goal setting so important? Try this exercise the next time you work on a jigsaw puzzle. Turn all the pieces over, and attempt to complete it upside down. Fact is – the pictures on the other side make a huge difference in completing the puzzle. And that’s what goal setting does – completes a picture. Think about it. You don’t take a trek across the country without a road map do you? You don’t build a house without a set of blueprints, right?

Far too many people actually plan to fail because the fail to plan.

If you want your future to be bright and full of promise – both Ronda and I want to invite you to take some time before the new year to set some goals and work out a plan. Neither one of us can truly express how much it’s meant to both of us. Not only in our professional lives – but our personal life including our family and our marriage.

If you’ve never done something like this – it’s time to start. But only if you really want to enjoy your life and be all you can be.

You only get one shot at this journey we call life – so why not take some time to plan it out so you can really – truly enjoy it?

Who knows you might be wearing the same shades and singing the same tune we are this time next year!

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I found a really a really nice article in Travel Weekly this weekend that highlights YTB and our Passport to Giving program.

If you don’t know about Passport to Giving, it’s one of the finest programs I’ve seen. Coach and YTB designed it for non-profits to help raise money by turning the non-profit members vacations into donations. I was actually trained in this program back in 2005 before I was trained as an RTA.

YTB donates a booking engine to the non-profit or association a custom site with their own logo free of charge, which includes waiving the monthly fee. Members of the association then turn to the non-profits travel web site to book travel and the commissions earned are paid to the association just like they are to the RTA’s, but tax free.

No strings, no catch, just our way to give back to the community by offering something totally unique to help raise money for non-profits.

According to the Travel Weekly article, the National Academy Foundation is operating an online travel agency for Freshman and Sophomores at Rochester’s East High using our Passport to Giving program and YTB Booking Engine to train students with real world examples and booking travel for real customers. Classes help prepare the students of East High for a potential carrier in the Travel Industry.

You can view their site at www.easthightravel.com. (Note: the YTB logo is replaced with NAF.org’s Academy of Hospitality and Tourism logo.)

Now in it’s second year, the students earned about $2500 in commissions their first year. The facilitator of the program, Jim Spawton, is looking to boost that number to about $10,000 by asking the faculty, students’ families and local businesses for bookings that earn real commissions for the Academy of Hospitality and Tourism. The commissions earned help pay for other student programs, all while teaching students what it’s like to run a real travel business.

East High is one of the 78 U.S. high schools with hospitality and tourism academies that are overseen by the National Academy Foundation.

Other big name companies such as Marriott and PepsiCo are also helping students of the academy. PepsiCo gave $7,000 to six graduates to further their studies, while Marriott offers internships to students to help them attain real world experience inside their hotels. A picture posted in the Travel Weekly article also has students working with the Waldorf-Astoria in New York.

I applaud both YTB and the National Academy Foundation for offering these programs to our future business men and woman.

While researching this article, I found a great “about us” video from the NAF.org website that highlights this important non-profit and how it’s changing our youth for the better. A great example can be found at about the 3 minute mark with a young lady named Nathsha who apparently started as an intern with Marriott and is now an Assistant Controller at the Bethesda Marriott Suites.

Enjoy!

UPDATE: Apparently, the constipation over YTB continues for one Anti-YTB Zealot. It’s been a long time since I’ve linked to anything this moron has written, but this one is just too classic to pass up.

Yes, John Frenaye has also found the Travel Weekly article, only to react with his own demonic twist and spin that no doubt matches all the classic myths, misrepresentations, and false claims we’ve come to know, but not quite love about this ignorant and constipated know-it-all.

I don’t know about you – but I’d love to take him up on his bet regarding the Facilitator being a member of YTB. Unfortunately,  we’ve learned John never delivers (just like he never properly researches) when shown point blank that he’s once again on loosing end of such unsubstantiated speculation and claims.

John, maybe the reason they didn’t pick you or any other “agency” is because you can’t get past your own dysfunctional behavior and limiting beliefs. Hell, you don’t even know the difference between a FAM and an internship. (Or who sponsors the internship you ignorant putz.)

Instead of being privileged like you were growing up – maybe a program like NAF could have shown you how the real world operates to provide you with the proper skill set to cope with life’s most basic lessons. Guys like me valued opportunities like this no matter who offered the tools or the opportunity. The internship I did with Pittsburgh’s number one radio station after college was invaluable to me back in the day.

After four years of blathering like a raving lunatic about MLM and YTB – it’s apparent that the travel industry desperately needs some fresh minds and faces that are capable of working instead of spiting at people and companies they don’t agree with, don’t like, and clearly are unwilling to accept as part of the solution.

Moron…

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It’s post-Convention, and the kids head back to school on Monday so it’s time to put the pedal to the metal and get to work.

Which means – most likely a little less time here on the blog.

To keep everyone up to speed on what’s going on – a fantastic opportunity landed right in my lap that’s already producing a decent six figure income that I believe can double if I put my internet, marketing and sales talents to good use. The territory opened up this summer, and after being introduced to the Southeast Regional Sales Manager and taking a look at the contract, the investment, the territory and the compensation – I’ve decided to take it over and run the 10 county area.

The investment into the business and the monthly overhead and expenses to run the business is obviously more than $50 per month with YTB. I also looked at the Independent Contractors who I will be responsible for paying and working with in the territory. Only one has any type of Network Marketing experience, but everyone involved appears to be true sales people who appreciate commissioned sales like MLM. After speaking with the team, everyone agrees there is money to be made and like our Founders at YTB – there’s no amount of money they can think of that I won’t be willing to pay them – if they actually go out and earn it.

Oddly enough – my experience with YTB over the last 6 years was a huge asset for the Regional who handed over the contract to the territory to me this week. My unique qualifications made me a perfect candidate to take over and run this territory to realize its full potential. It is after all the largest concentration of customers in the Southeast Region this National Company has.

Imagine that? An Executive who not only knows – but appreciates the MLM and Direct Sales model and the qualifications and work ethic it creates for strong business prospects.

Who knew?

Prior ownership and management of this territory blamed the poor economy for dwindling sales. After further review, it appears management itself was to blame for the poor performance. Looking deeper, we found little or no involvement from management in the field, a lack of marketing and prospecting, and poor financial management when sales fell which finally landed the former Territory Manager in bankruptcy.

Having the proper answers and tools available to me as I move into ownership of this same territory and client base these are comforting assets at my disposal while turning this territory around. Many of the same tools and marketing techniques I’ve used and learned over the years will be used in this business as well. I’ve hung around and learned from some of the best marketers in the world in YTB. While the new company already has a website, newsletter, and marketing materials – this territory will see cleaner, fresher, and more relevant information from me to build customer unity and loyalty. These tools are already in place at no additional expense (other than time) to assist in the rebuilding process.

Furthermore, I truly believe this company can learn a thing or two about how marketing is done in this modern age from yours truly. But we aren’t going to just tell them about it – we’re going to show them by actually doing. ;-P

That being said, this new venture and responsibility may bring up the question if I’m actually leaving YTB for this new company.

Let me try to answer that as delicately and succinctly as I possibly can:

What – A – CROCK!

Are you kidding me? I love this company and the people. It’s because of YTB that I have the money, the tools, and the self-confidence to get into this new business venture. On top of that, now that YTB is refocusing its efforts on travel once again – I happen to see a unique opportunity for a very large group cruise with this new customer base next summer that could produce another six figures in travel commissions to me from YTB. In the meantime, this new company will generate at least that much for me and my family over the next year.

Remember, opportunities never go away; they simply go to those who are ready for them. Like YTB all those years ago, it wasn’t cause I couldn’t afford to do it – I couldn’t afford not doing it. An opportunity and a territory of this size doesn’t come along every day, and since it landed right in front of me – the challenge and the income potential was just too enticing and lucrative to pass up.

I’ll still be around – and still promoting and reporting on YTB. Over the next few weeks however, I need to get my arms around this new business venture and get the proper responsibilities delegated to the proper people who now work with me. There’s more money and responsibility involved as we move into this business than we ever had with YTB. But isn’t that what personal development and growth is all about? Didn’t we join YTB to change our mindset from “employee” to “business owner” and help change our financial future in the process?

Some, both inside and those on the outside looking in, believe that YTB is the only answer in gaining financial independence. For some it may be, because it’s a very good opportunity and strong business model with multiple streams of income. Where people fall short however is this belief or accusation that it’s the “only way” to gain financial freedom. Real security and independence over the long haul comes from diversity. The YTB Founders do it, the Directors do it, and the smartest most successful business minds in history have done it.

Didn’t know that? Well, for starters, you might want to look up Henry Ford and his relationship with Kingsford Charcoal.

Thing is – nobody knows that because they’re all brainwashed to think like an employee.

Not me…I have my own mind, and my own business opportunities now thanks to what our Founders and the people in YTB gave to me. It may have been the first investment I made to create my financial future – but from my experience, including this latest development, it’s still the best.

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Five years ago – I made a very important decision.

I declared my Independence.

I had no idea what laid ahead of me. I found that it wasn’t always a walk in the park. I’d also make my share of mistakes along the way.

But you know what? I wouldn’t trade a second of it because I’ve learned more about myself and business in the last five years than during my entire adult (working) life combined. I have a much better understanding of my strengths and weaknesses. I know what fires me up, and what bores me to tears. I’ve also expanded and grown farther than I’ve ever thought was possible before. My self-worth and self-confidence in what I’m truly capable of doing has awakened from its long overdue hibernation.

I dream like a little kid again.

It’s been a wild ride that’s far from being over. There’s still far more I want to be – do – and have.

When I made this declaration public, the support which opened up was incredible. Teachers, mentors, and friendships came out of nowhere to offer insight and leadership. People who actually cared – actually offered something worthwhile – actually wanted me to succeed.

That’s not to say that critics didn’t show up along the way. Those who tried to intimidate of shame me into submission – back to the old way of thinking. Fortunately, I’ve found that most critics are also cowards. The vast majority never revealed enough about themselves or provided any value to be any real significance. Always telling me what was wrong – never how to correct it or solve it.

Being independent requires being solutions oriented – not problem oriented.

This past weekend, Scott Tomer released a video on what Independence Day means to him and why we should all declare our own independence. I didn’t actually catch the video until after the July 4th holiday, but it struck a cord with me – and I agree with him one hundred percent.

I remembered the freedom that declaring my own independence meant to me five years ago. How liberating and strong it felt. How it gave me new life and renewed confidence in myself.

There’s one little caveat here that may help you put this declaration of independence into the proper perspective. Neither, Scott nor myself will tell you that making this declaration means that you walk into your bosses office tomorrow and quit. It took me a year and a half to feel comfortable and place myself in a position of telling my former employer I was out of there. What I did do however was work extra hard (much like a second full time job) to replace the income I was making during my “day job” doing what I really wanted to do.

See, your declaration is merely the beginning.

Think of it this way. Our Founding Father’s signed the Declaration of Independence in 1776 – but the declaration was only the beginning of the Revolutionary War. True independence from Great Brittan wasn’t achieved until 1783. Nor did the Colonies go at this alone. They had help from the French, Spain and the Dutch Republic.

Your own declaration will also take some time and some help from others to come to fruition. You may not know how or where it will come from – but you’ll never know until you make a declaration of your intentions – your own independence.

Then the answers and the help from others will come.

Sure, you’ll experience some defeats. You’ll also question yourself at times. You may even feel like giving up. True independence takes sacrifice and determination. A new way of thinking – doing – and being. But if you really, truly want it – it’s there for you.

Deep inside, you know you really want it. What’s stopping you? The truth is – nothing other than your own “stinkin’ thinkin”. What you don’t see now will be revealed to you. What you don’t have now will be given to you. But you have to first make the decision – a declaration to yourself and others that this is the direction you want to go.

I still make this declaration almost daily, even five years later. Some day’s it’s easier and more meaningful than others. Because I know and trust that it works if you do. I’ve seen and experienced too much after all this time.

So what do you say? When are you going to get up – stand up – and never give up? It all starts with one simple step.

Declare YOUR Independence.

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Back from vacation and into the full swing of life once again. As I get older and our kids grow, I appreciate the family time we spend together more and more. My sister’s youngest son graduated High School last week – so most of the family was together for his milestone. He’s also a Baseball State Champion which was won the day we arrived in Virginia.

I was talking with her three boys about how much their Coaches have meant to them over the years playing sports. How they not only taught them how to play the sports they participated in, but lessons learned in sports were woven into life. I’ve known Coach’s like that myself while playing organized sports.

The last sports Coach I had was for golf. I swear, I had every Tom, Dick and Harry trying to tell me how I should hit the ball and play the game. Thing is, none of them were much better than I was. It wasn’t until I actually started working with a Golf Pro that my game got better. I spent years as just another golf hack – and when I picked up a Coach, I worked my way down to a 5 handicap – and the game as a result became much more enjoyable.

It’s amazing how we think nothing of being coached for baseball, golf, or any other organized sport – but when it comes to life most of us will take advice from anyone that offers. Problem is, our circle of influence is quite often no better off than we are. (Sometimes even worse off.) I think I’ve always known this was true, but I don’t think it really sunk in until I went to a T. Harv Ecker Seminar several years ago.

It was so obvious: You can’t expect to learn and grow from anyone who hasn’t already accomplished it themselves.

I have to be honest. In the early years of YTB, I built a team and made it to Coach’s Corner via a Coach. While my love of travel and the passion I had naturally attracted people to me – I was not equipped at the time to build a business. My Business Coach at the time had never been involved in MLM himself, but he was a very successful business mind who worked with several Fortune 500 companies.

It was during that time that I saw and experienced firsthand that Network Marketing was really no different than any other business. The exact same principles applied to both.

Once I got to Coach’s Corner, I actually knew a lot of people who were trying to make it and couldn’t seem to get over the hump. They craved the mentorship and insight that someone like Coach had to offer. But they were just like me – they didn’t have the mindset or the tools necessary to achieve this goal without the proper guidance of a Coach.

While all this was announced last week while I was on vacation – I’m pleased to report that this “problem” has been corrected. For those of you who couldn’t get on the call a week ago or requested the information again, here’s a quick recap of what went down last week:

Introducing “Coach’s Way” – The 2020 Vision for your Life!

The program that many of you have been looking forward to has come to fruition! Coach’s Vision for teaching and helping others find success in life begins this August, and you can register now for a special price. Simply click the ad for “Coach’s Way” in your Rep Back Office. It’s $50 for the month of August, (which is actually a real DEAL if you look into other Coaching and Mentoring programs out there) and if you get three personally sponsored participants to join, too, you’re not paying next month for Coach’s Way. You simply don’t pay for every month you have at least three active participants in the program. (And you better believe Coach will teach you how to reach that level.)

Don’t wait to register, however. The price for this program will go up to $100 at Convention, so join now if you’re at least thinking about it. There are additional components to this program that you’ll receive, but Coach and Scott are saving that for the Convention in July. (They GUARANTEE you’ll love what you hear.)

The first mentoring session from Coach will be held LIVE on July 28 at the 2011 Convention, and only those in Coach’s Way will be able to attend. Details regarding location information and time will be announced closer to the event. Please Note: The first mentoring session is open to everyone in Coach’s Way, but Convention activities do require a 2011 Convention admission ticket.

Remember – if you want to be in Coach’s Corner or become a Director in this company – you need to listen and learn from those who have actually done it. This nonsense of listening to those who have never been there before simply doesn’t cut it – or you’d be there by now.

If you’re serious about getting out of the rat race and achieving the time and financial freedom you’ve always wanted – you need to hook up with a Coach – someone who can teach and guide you on how to do it.

Also, I mentioned what a deal this program is. I’ve seen (and actually spent personally) thousands on Coaching programs. By no means am I knocking these other programs. I credit my Business Coach I worked with in part for my rise to Coach’s Corner several years ago. Sure – he had a limited knowledge of MLM but he did know Business and that’s what Network Marketing actually is – a viable business model.

Just like my golf  game – a Coach was the best  investment  I could have made to reach new levels that I truly wanted but could never achieve. If you’re  not where you want to be right now – and actually think you should be there  by now, somethings got to change. If you continue doing the same old – same old, you’ll continue to get the same results.

If you’re  way isn’t working – you need to try Coach’s Way.

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Most should know by now about our desire to help others become more eco-friendly. It not only ends up saving a ton of money, but saves the only home we have.

We hooked up with a fantastic company called Green Irene which provided the resources and some of the best training we’ve ever seen. (Extremely informative and well done.) This week, the company announced the relaunch of our e-commerce store from Green Irene. Not only do we have a great new look – we have hundreds of great, new green products for families and businesses.

We invite you to come explore our new site and products to help you live a healthier, more sustainable life.

To say thanks – Enter this in the coupon code section of the checkout page: mytreat10 to receive $10 off a purchase of at least $25

In order to redeem this great coupon please visit our specific Green Irene store to ensure Green Irene connects you to OurSharedEarth. If you do not see the URL with my name or company as part of it, add a comment bellow (with your e-mail in the form section) and we will send you the link! It is a GREAT coupon and we encourage you to try any of our products.

We have 100s of new products, a great new e commerce experience and NO SALES TAX is charged on shipments (except to NY state). We have reduced our shipping charges as well!

Note: HURRY ! Expires Monday 5/23/11 12:01 AM EST. Cannot be used with any other coupon code. Can only be used once per customer. Subtotal in cart must equal $25.00 before shipping or tax for coupon to register.

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We’ve been writing our weekly newsletter for the last three years now for YTB and ZamZuu business owners. It’s been one of the most rewarding things we’ve ever done. The compliments and appreciation we get from subscribers means more than we can truly express. What started out as a team newsletter has spread throughout the company. Today, we send broadcasts reaching thousands of YTB and ZamZuu subscribers.

While our publication is designed and written for existing members of YTB and ZamZuu only, there are those who have subscribed under false pretenses. Opting to lie about their identity under an assumed name and e-mail address with the intent to play “Mall Cop”. After the California Settlement was reached two years ago, I was contacted by the Home Office with a list of “violations” from the Attorney General’s Office in California.

The AG had incorrectly charged that our publication was being used as a “recruiting tool” which was most certainly expressed by overzealous critics who desperately wanted to have my publication shut down.

After seeing so many desperate and childish stunts which feed Zealots uncontrollable obsession over YTB, we were well prepared for such an outlandish accusation. We set up our newsletter to verify our members with a valid ID and website address. We also used a double opt in feature to ensure that everyone who signed up actually verified with us they did indeed want our publication.

No shenanigans on our end.

These precautions were two fold. One, I wanted to make sure that everyone receiving this information was actually in YTB or ZamZuu already. And two, I fully expected the trolls to sign up – which they did – and were promptly deleted.

While their first attempt under real names and e-mail addresses were banned from our system, the sleaze then resorted to lying. Finding a YTB member in their local area that mirrored a location close to their own IP address, these parasites sucked off the other site owners ID and website address with a newly created gmail.com account and presto! Success in having our publication diverted to their inbox anyway.

Pretty elaborate scheme don’t you think? That’s the kind of bizarre behavior I’ve come to know while they pretend to be this noble, honorable “Mall Cop” for pour, unsuspecting souls. Truth is, they’re as dirty as the day is long.

A quick fix for the entire Attorney General debacle was a report of my entire list of subscribers with valid ID and website address, verification IP address, minus the user last name and e-mail address. The report clearly validated all subscribers were already in YTB and opted in under their own free will. A letter explaining that it was highly improbable that I was “recruiting” existing YTB website owners based on this report was also sent to the Home Office.

Not sure if it was the last time the AG or the Home Office ever heard about these “violations” again, but I certainly haven’t.

Interesting how morals, ethics, and honesty have no place for an obsessed Zealot that has to be right. When it comes to justifying their perceptions and perpetrating their fears and misconceptions to the general public, all this ethical stuff is mere window dressing they like to hide behind. It’s not just my newsletter they’ve infiltrated either. They’ve signed up as free Reps with the company, have become Fans of every Facebook page YTB or ZamZuu has, and have subscribed to every YTB and ZamZuu publication and newsletter they can get their hands on in order to feed their uncontrollable addiction.

With the latest settlement with the Attorney General in Illinois behind us, a new push by these imbeciles is once again in full swing. Obviously, they’re a bit upset that YTB was able to come to an agreement with another Attorney General and we are able to continue our business model. That’s what normal adults do – come to an agreement. Critics however have resorted to intercepting a new round of private correspondence, making its way to the internet with lists of supposed “violations” to say “see I told you I was right”.

While it’s clear that these correspondence are designed for “members only” – it’s upsetting the owners of these publications. Therefore, I’m offering up a list of items or precautions that you should implement in order to protect your publication and our fine company.

First, you need to accept that there will be sleazy little liars who will do and say anything in attempt to save face or to justify their position. Its part of the game they play. While I certainly don’t agree with it, getting upset and frustrated about it gives them the power and the control. You can take every precaution you want, and they’ll find a way to gain access. They’re that desperate for information and they need something they can spin against you and the company.

Second, most systems have a double opt in feature – use it. With the current CAN-SPAM Act that is in place, it’s not just jerks you want to protect against; it’s the FTC. Signing up someone to your mailing list is a practice we’ve never used. If your information and content is the quality it should be, you’ll get plenty of subscribers the right way. Every single subscriber we have has verified with our system they want our publication.

Third and I know this kind of sounds obvious – but put a disclaimer on your sign up page and in your publication something to this effect:

This newsletter is for information purposes for existing Website Sellers and Website Owners only.
It is not to be used as a recruiting tool for anyone outside the YTB company.

It won’t keep the pin heads out – but it will protect you in the event a pin head tries to play “Mall Cop” and claim you’re trying to recruit the general public or violating any rules.

Forth, and I know you’re not going to like this – but either turn off the “forward to a friend” feature or make sure your subscribers know that it’s only to be sent to existing team members. We’ve never used the “forward to a friend” feature for this reason: There may be some really good content that your subscriber wants to share with team members. Those team members however, may not want or feel the information is necessary. An issue we’ve had for years are folks who forward our publication out to team members and the team member unsubscribes the subscriber who sent it – because they don’t want it. (An unsubscribe link is also mandatory with current SPAM laws by the way.) Disabling this feature keeps complaints to a minimum because it’s only going to folks who actually subscribed.

An alternative for team members is having them forward your opt in link and have team members subscribe on their own. What you’ll find is an open rate that extraordinarily high, and a complaint rate that is practically non existent.

And finally, look over your data. We were able to spot our unauthorized troll by looking over our data. When Aweber changed their pricing along with their terms and conditions on us about a year ago, we had to upgrade. While we were upset at first having to pay more for exceeding 2500 subscribers, the new system and reports it offered showed just who was clicking what.

Low and behold, we found that one edition of our publication that was ripped off and posted publicly on a Zealots blog had over one dozen clicks from a single subscriber. A dozen clicks on the same link? Maybe two or three, but that amount raised a red flag. While the subscribers ID matched his website, and the IP matched where he lived – we found this subscriber based in Annapolis, Maryland had two subscriptions. One with a legitimate, unique domain, and the other with a Gmail account. The high click count came from the Gmail account – so we knew who was real and who the liar was.

It took me no time at all to delete the overzealous little twit.

If you have a newsletter and send correspondence to your team, I realize that you’re doing your team a service. I know all about offering news, support, training, mentorship, and positive reinforcement. It does have value and is a worthy and important part of being a true leader. Unfortunately, not everyone is able to acknowledge those traits because they’re so jacked up on hateraide. They simply can’t get past this idea that all you do is recruit and pick the pockets of poor unsuspecting souls. That’s the mantra rattling around in that empty space where a brain should reside. While they have no practical experience to base this limiting and false belief on – trying to change it is a complete waste of your time and effort. Just realize that they own that belief and you don’t have to.

So there you have it folks. Take it from me. These idiots have done it to me dozens of times and to no avail. Follow these simple steps and you not only protect your publication from being squashed, but you protect our fine company as a whole.

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