Archive for the ‘ARTA’ Category

Backpedaling ….

Monday, July 28th, 2008
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Last Tuesday I posted about Royal Caribbean’s troubles concerning their second quarter earnings. Some major changes are going on right now down in Miami in attempts to right a sinking ship. Of course we found out that the layoffs have begun, with 400 jobs being eliminated. Something else was posted in Travel Weekly last week, which I had scheduled to post, but due to other events, it’s been bumped and a little more information added for today.

If you recall, Royal Caribbean announced that they will be giving the “Royal Shaft” to some 472 Agencies by upping the commission threshold, in some cases doubling the threshold starting in 2009.

After the result of a 34% decline over 2007 numbers, it appears that Royal Caribbean has either done an about face, or Vicki Freed simply got tired of the cries and whining by those pesky Traditional Travel Agents who do tend to be rather boisterous. (As we’ve come to know all too well.)

I have to hand it to Vicki; she’s ALWAYS handled things very well and is the ultimate professional. I love her quote about this new gray area concerning exceptions and tweaks depending on how loud these agents were.

“All along, when agents were emailing me or calling me after our initial announcement, we were customizing our 2009 commission deals, and sometimes giving agents more time to reach the new levels, to ‘fit’ the circumstances”

To be fair, I’d be upset too if a cruise line increased my threshold some 36% to 76%. Royal Caribbean told these Agencies back in October that they were going to support THEM by terminating the growing competition that keeps getting bigger and bigger no mater what they do to try to curb it’s growth.

So, with Royal Caribbean in dire need of support right now, it’s not surprising that there’s been some “special arrangements” made concerning the commission tiers announced just a few months back.

At this point in time, I could really care less which side you want to pick here. You could side with this notion that Royal Caribbean is backpedaling due to financial reasons, or you could side with how the Agent community loves to cry so loudly that they just gave in. Either choice is fine; because the water just keeps getting churned up the further away we get from last October.

It’s clear that the Suppliers in this industry need help and support, not the bickering and whining that I see all over the internet. A few Agents clearly have way too much time on their hands, and if they don’t buckle down and get to work soon, some suppliers won’t make this crunch they are experiencing right now.

We’ve already seen what it’s done to Royal Caribbean, and news of Dynamic Leisure ceasing operations was also reported in Travel Weekly. While I have not seen anything about this in the trades as of yet, YTB’s very own Travel Compass, (you know the one, it’s that “Travel Newsletter” we get) reported the Rockwell Tours has also decided to close its doors, effective last Friday.

On a side note, and I’m guessing it’s alright to mention this now since Rockwell’s web site is already down and not accepting any further bookings, I noticed while doing my Newsletter this weekend and after attaching a link to the notice sent out from Rockwell something very strange at the bottom of the page.

“All Travel Agency commissions due will be paid by Rockwell Tours as per the normal schedule, that being upon completion of customer travel.”

So while we’ve been told by the Agent Community that YTB is holding our commissions, we find that at least one supplier pays just like YTB says they do, upon completion of the customer travel.

Yep…the truth always has a way of coming to light.

But I digress. Not everyone in the Agent community is obsessed with spinning things, and there ARE organizations who are stepping up to the plate and understand the real issues at hand. ARTA has decided to postpone its launch of their special ID cards in an effort to actually help suppliers in this crunch. It’s been reported that TRIP has advised its key marketing and sales personnel to focus on sales.

“The industry has been clear that a new identification program is sorely needed, but with the current oil crisis, its direct impact on routes and lift changes to destinations, and a significant downturn in business travel, suppliers from all sectors of the industry have indicated that they must let there issues overshadow others at this time.”

Good for them. I just wish everyone would focus on the task at hand.

After all, we ARE Professionals, and can sell this product better than anyone else. (Right?)

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Doug & Ronda Bauknight
Doug & Ronda Bauknight
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Redifining The Rules…

Saturday, December 1st, 2007
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If you haven’t guessed by now that the travel industry is undergoing a revolution that is redefining the rules of engagement between travel firms and consumers I’ve been mulling over some very interesting reading this week that might clue you into what’s going on in the Travel Industry. We’ve spoken before about how travel is moving to the internet and a whopping $40 BILLION was spent last year with just the top 4 online Travel Agencies. (Expedia, Travelocity, Orbitz, and Priceline.com.) A couple weeks ago Travel Weekly posted a report that online Travel Sales have now exceeded offline sales for the first time since comparison tracking started. Online sales now hold 51% of the revenue this year, and is expected to reach 60% of the bookings by 2009.

In a similar report back in April of this year eMarketer estimates that 41.3 million US households will book travel online, representing 52.5% of all US online households. US online consumer travel sales (consisting of airline, hotel, rental car, cruise and vacation package reservations) will reach $94 billion, up 19% over 2006. “People coming of age during the dawn of the Internet have different expectations of the businesses that serve them. They like businesses to come to them, with the right product, at the right time, in the right way.”

Traditional Agencies have really been feeling the effects of loosing all this business. So much so, they are starting to look at other avenues to stay in business. Kevin Kelly, a 25-year industry veteran, said “This industry is starving for fresh blood” and he continues “We’ve been beating our heads against the wall trying to find qualified people, so we’re moving outside the box to find people from other walks of life.”

What did he come up with? If you can’t beat the internet and all the US Households out there, you might as well join them. He announces that he’s now looking for customers to start Traveling Like a Pro, enabling the “Average Joe” to have their own membership, book cruises for themselves, friends and family, and get actually get paid the commission for doing so.

You can imagine the uproar over something like this with the other Traditional Agents that have been hanging on to the small thread they now have in this huge market shift. It took no time at all for The Association of Retail Travel Agents (ARTA) to call out the cruise industry and practically demand that they enforce policies against what the ARTA considers “rebating”. However, Mr. Kelly, Cruises Etc. President, clearly doesn’t see it that way, it’s appears (at least to me) that it’s more about survival than anything else.

While he knew there would certainly be critics, he clearly wants to stay in business. (Oh and there are certainly critics if you take the time to read the comments below.) He clearly can’t find anyone qualified that’s willing to help him, so he’s opening doors to those who might like to take a stab at the “Travel Agent” thing.

Kelly finshed up his comments “It’s an approach to educate a consumer and help them become our independent contractor. We’re all about getting them educated. We have forums, get-togethers with the business development managers from all the lines, webinars, weekly email updates.

It’s good to see a verterian like this willing to bring in new blood for the new age of travel. I have no idea if he’ll be able to pull it off or if the industry will accept his thinking. If he stays true to his word about training and education however, and the cruise industry helps him, I’d look for this company to be another player in the new age.

Just like another company I know.

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Doug & Ronda Bauknight
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YTB Cynic Comments on My Blog…

Wednesday, October 17th, 2007
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The comments made in this post and this Blog are my own, and should not be viewed as those of YTB International, Inc. I would also like to state, for the record that I have met many Travel Retail Professionals in my years with YTB, and these statements in no way reflect EVERYONE in the Travel Retail Profession, which I not only admire, but respect. However, just like any large group, there are a select few that have chosen to follow the path of one particular individual. It is nothing new, and I/we deal with ignorance all the time in the Network Marketing industry.

Update: The organizer of the petition against Travel MLM’s has found me, and decided to post a couple of comments on my Blog. Due to the activity this Blog has been getting since Thursday, I’m not all that surprised he found me, but I am actually impressed that he took the time to not only read, but comment.

I hadn’t decided if I was even going to recognize John Frenaye at all, since I don’t find his “opinions” about travel MLM’s worth responding too. (Coach, Scott and Kim certainly wouldn’t.) Anyone who “Double Dog Dares” us needs to go back grade school instead of trying to waste our time and energy. While his syndication on MSNBC as a columnist gives the appearance of someone of either knowledge or of authority, his perceptions of who we are and what we do are skewed and inaccurate. Like most Anti-MLM Zealots who protest too much, John work’s by categorizing, separating, hiding, judging and condemning, attacking and rejecting. When zealots are in trouble like they are with YTB and other MLM’s, they try to distract everyone and blow the whole situation out of proportion. By making a lot of noise, they think everyone will miss what is really going on.

Mr. Frenaye doesn’t realize that I cut my teeth some time ago with both angry and misinformed individuals, and while I find that responding to such views and opinions need to be left on forums and message boards dedicated to such subjects, I also believe he has given me the perfect opportunity and platform in dispelling some of the myths, rumors, and misconceptions these “Professionals” have about those of us in YTB and the Network Marketing industry.

Sit back and enjoy!

I’m human, and this circle of controversy has many layers and subplots associated with it. I’ve attempted to provide both insight and documentation to the best of my ability when writing about this. When wrong or inaccurate in reporting what I know to be true at the time, I’m both confident and professional enough to admit it, and correct it. (See Saturday’s post.)

John has certainly set the record straight, for which I would like to thank him, as he comments “The petition was NOT ARTA’s idea. It was mine and done by me.”

So there you have it…here is the organizer, the self proclaimed leader. The Retail Professionals version of Coach J. Llyod Tomer. I apologize to John publicly for not giving him the credit he both deserves and apparently wants concerning what’s going on.

John also states “The decision by RCI happened long before the petition–so they are mutually exclusive events that happened to have exquisite timing.”

I don’t know if we will ever know the real story, as I can’t investigate at this time why Royal Caribbean would give the YTB home office Group Sales privileges one week and the next week pull the plug completely as it appears another decision was made before this whole ordeal blew up. It has been documented that YTB has $13 Million on the books with Royal Caribbean so far this year, and 67% of that are groups, so we may possibly have to let the dust settle a bit before we find out the real story behind Royal Caribbean. (Preferably from Royal Caribbean.)

That’s about does it for the corrections and subtractions concerning John’s comments and what I have posted here. I think it’s only fair that since I was able to set things straight in John’s behalf, I should be given an opportunity to correct and subtract other comments made on my Blog made by John. If someone is going to make comments here, I would ask that they be not only be accurate, but documented if possible.

“YTB consistently changes it’s “sales” numbers to appease different audiences. I have to assume the numbers reported to the SEC are correct. And if so, they came nowhere close to selling $226M in “verifiable travel sales” in 2006. Looking at their commission revenue it is closer to $50M in sales.”

Really? Does YTB change numbers to appease an audience, or does the audience not understand the numbers? There are very strict and rigorous guidelines that YTB must abide by when concerning SEC filings. (Much fun was poked at YTB last year when these guidelines were not met.) Likewise, the $226 Million in sales were verified by the CFO of Travel Weekly. So while it is stated that YTB changes numbers, we find the SEC and CFO of Travel Weekly are also changing numbers to appease an audience?

Doubtful.

As someone who has been in this industry for only 3 years (January of 2005) even I know gross sales were calculated and to my understanding verified by the CFO of Travel Weekly at the time off booking, (If they were not verified it would be noted) and earnings do not show up until after the travel has been consumed and then paid. Calculating and posting earnings to the SEC before hand to appease John and the rest of our Travel Professionals would have serious legal ramifications. (Like…I don’t know…Jail time?)

I’m sure our Travel Professionals understand how this works, with all the years of experience, training, and certification they have, but some of you may not, so let me elaborate by this example.

I booked an 11 day riverboat cruise for clients from Cologne to Nuremberg directly with UniWorld in November of 2006. While only a deposit was made at the time of booking, a gross sales number was generated and this cruise booking is part of the verified travel sales that went on the Travel Weekly report. While a commission percentage and number was known at that time, the actual commission numbers did not show up for YTB (or me) until the cruise was paid in full a month ago on September 3rd. (Typically made 60-90 days before sailing)

On December 1st, my clients with several other couples will be flying to Cologne to enjoy this holiday cruise and when they return, UniWorld will then issue a check to YTB in commission and I in turn receive my 60% cut from YTB. While it’s possible that this commission will be paid in December of 2007, it’s more likely UniWorld will pay YTB 30 days after, January of 2008.

While “verifiable travel sales” show up in 2006, the SEC filings will not see earnings until Q1 of 2008, so it’s highly unlikely that John is correct and YTB, the SEC, and Travel Weekly are all wrong.

“However, if you are trying to sell the program, the $226M sounds a lot better. If you read the TW report, it says that $176M of that was from website sales and from monthly website maintenance fees. These are NOT travel sales. These are website sales.”

Here is the Report, which mentions nothing about monthly website maintenance fees. Furthermore, I don’t know why a Travel publication would post anything to include Network Marketing? It’s a separate business model altogether, unrelated to anything a Travel Publication would even want to consider. The $176 Million ARE travel sales from Hosting Outside Agents, also known as RTA’s. Website sales and maintenance fees can only be found on our SEC filings which according to our 2006 Annual Report (Form 10KSB) website sales and maintenance fees consisted of $36.8 Million for the same calendar year of the Travel Weekly report.

“Why would I want to be YTB to earn 60% commission of 13%, when I now earn 80% of 16% and higher? Stupid. Ya’ll keep drinking your koolaid.”

I was unaware that John D. Rockefeller was either involved in Network Marketing or drinking Kool-Aid when he stated “I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.” Coach, Scott, and Kim have given us 10% instead of just 1% from the people who book travel in our Power Team. I can certainly see why John would want to go it alone, and if 80% produced all by himself works, I’m not going to ridicule anyone who is happy with that.

If John was smart like some of the Retailer’s who have actually joined our ranks, he’d sign up with YTB, offer his vast experience, expertise, training and support to help someone earn their IATAN with YTB. He’d help them earn $5000, and in return, he would also profit off what they did with $6340 in his own pocket in Travel Commissions and Bonuses for helping them. That’s close to 80% and someone else did most of the work. Rockefeller was a very smart (and rich) dude and certainly would have seen value in this. Unfortunately, some individuals can not work past the myths, rumors, and common misconceptions surrounding what Network Marketing, or MLM really is, settling instead with what they have heard about from someone else.

I would also have to assume that John’s never looked at the commission percentages YTB makes based on comments made that YTB only earn 13%, and not the 16% YTB’s been earning on all the cruises I and other RTA’s have booked with them. (I am assuming reference to RCI of course.)

The $176 Million ARE website sales, which is the premise of our whole argument concerning how much training is required in this day and age concerning booking travel. Just like Travelocity, Orbitz, Expedia, and Priceline who produced over $40 Billion in website sales, YTB produced $176 Million from our websites. These Petitioning Agents can have the business that requires “high service and high touch”, all YTB and other MLM’s are looking for are the growing numbers booked on the internet, which clearly does not require any specialized training or certification from the millions of American’s who “click and order” day after day.

If Aunt Betty can book a flight, a car, a hotel, or cruise on the internet with my web site just as easily as she can with a Roaming Gnome, I fail to see why any Retail Professional would be concerned about any training, certification, or experience I have regarding the Travel Industry.

I am not only grateful but give many thanks to vendors, industry publications, Training Programs, and even other Retail Professionals in our industry, I have been fortunate enough to elevate myself beyond a simple “click and order” web site booking.

“Our petition has over 1000 signatures, and represents sales amounts that YTB could never dream of hitting!”

While this can’t be documented at this time, it’s my understanding that YTB has the same number of Travel Professionals who have joined our ranks. Furthermore, I would hope that John and others go watch this movie. We aren’t dreaming of merely hitting, we are dreaming of crushing those numbers. I also see many direct correlations between what’s going on in real life from this film in both content and movie critics alike.

I doubt John or any of the other Petitioning Agents will ever admit that I or anyone else in YTB would even have any worth or certification regarding this industry which I/we love and support. While my Travel Commissions certainly support this, unfortunately, these professionals don’t know that sending them check’s or IRS documentation to prove how much I make is a big “No No” in the MLM industry. It’s considered “income claims” and none of the 127,000 RTA’s with YTB would purposely put their spare time, part time, or like me full time opportunities in jeopardy.

Speaking of income claims, while John has attempted to promote these myths here, he has been found other various places on the internet, including the MSNBC article which is far too long to devote the time and energy to try to dispel everything there. He did “Double Dog Dare” us to send him our travel commission checks.

I have found a short post off his own web site that should serve as an example of his “marketing”. John comments that “The Tomer favorite phrase is that “everyone has a minister and 6 pall bearers–sell to them”. But realistically, you have a limited number of people to which to sell.”

Anyone who actually knows the Tomer’s would recognize THIS as their favorite phrase:

“If it aint true, don’t say it.
If it aint right, don’t do it” ~ Coach

By the way, I’m wearing a T-shirt with this quote on it this morning as I finish this post up. I bought this shirt at the National Convention as a member of Coach’s Corner, and was wondering if John would like to investigate working out a co-op with YTB to sell these same T-shirts on his web site? Or do we need to contact someone else for this gem?

Guys, this is the self proclaimed “Ring Leader” who is using the same marketing methods we use to build our business. Word of mouth and presentations to recruit others. I find it hysterical he is using the same tactics that he obviously so adamantly opposes and claims we do. A leader should be better informed and educated about a subject before they recruit others into any organization. Clearly, this man knows nothing about Network Marketing, and there’s plenty more of this filth being spewed as he duplicates the hatred towards a system and individuals here clearly has no contact with.

Do you now have a better understanding of why there is such hatred and animosity towards Travel MLM’s?

Step off your Shinning White Horse John and stick around here for a while. I’ve worked very hard to document what’s REALLY going on with YTB, and if you would take the time to do just a little study instead of knowing all you “think” you need to know already, you just might find a new perspective.

It’s a long shot I know, but someone has got to say it.

“Get a clue”.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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Doug & Ronda Bauknight
Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812
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YTB is New Face of Travel

Monday, October 15th, 2007
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Our industry has been a buzz over the events of this last week. The Association of Retail Travel Agents (ARTA) has successfully put the screws to Royal Caribbean International with a petition to make them choose between their collective group of an estimated 700 (and growing) Brick and Mortar Agencies or the handful of Multi-Level Marketing companies who sell travel via internet web sites. News came out on Wednesday in a Travel Daily News article with quotes from Chairman Barry Richcreek applauding Royal Caribbean’s decision to terminate it’s relationship with “a scheme which denigrates the stature and role of the legitimate travel retailer.

On Friday, news that Royal Caribbean had sent notice to J. Kim Sorensen, President of YTB Travel Networkthat RCCL will terminate it’s relationship with YTB effective November 9th, and the Retail Travel Industry has gone from a small grumble to a resounding roar. Travel Retailers all over the country are rejoicing over Royal Caribbean’s “choice” supporting them over MLM. The reality of this situation however is that this petition was an ultimatum. While I can only verify and document the $13 Million YTB has booked with RCCL, (no other MLM documentation is available as most are privately held) it’s still considerably less that numbers produced by our collective Retail Professionals.

For now…

Having access to some of the industry message boards and finding several articles from Peter Stilphen who fears that “The MLM referral agents are presently growing at a much faster pace than the serious agent and if left unchecked, will seriously dilute our professional travel status” and John Frenaye who dares you, in fact he “Double Dog Dares You” to produce proof of legitimate travel sales. (A quote I haven’t heard since the third grade.) The petition going around the industry currently makes claims that MLM Agents Cheapen the Industry and we find other Retailers needing to “unite against this blasphemy” wanting to “rid our industry of leeches”, and we are nothing more than “wannabes that embarrass them”. I’ve known for some time that comments and images like those above exist, and that I should consider myself one of the lowest life forms known to man. (I’ve yet to be able to do this however.) I partnered with 127,000 others in YTB who point people to a web site to book travel instead of the “professionals” who have petitioned suppliers like Royal Caribbean crying that yet another threat is rising up that once again divides a $7 Trillion pie into even smaller portions for them.

These Agents firmly believe they “provide a valuable service to their clients, and MLM makes a mockery of that.” While I’m most certain that these professionals do offer outstanding services in the travel industry I have a serious question for all those who have signed this petition.

Which one of you offered your professionalism, industry experience, and training in assisting the Millions of American’s who booked $40 BILLION in travel services last year with Expedia, Travelocity, Orbitz, and Priceline? Did any one of you get a call at 2 AM in the morning while these “clients” were in their underwear surfing the internet booking these services? If you are equating selling travel services to rocket science or brain surgery, these big on line conglomerates certainly don’t support this idea do they? Currently only American Express Travel Services, Carlson Wagonlit, book more travel than Expedia, and BDC Travel, and Hogg Robinson Group, beat out a Roaming Gnome when it comes to selling travel to “clients”. (Check out the Top 10 Travel Agencies for 2006 sales)

It’s far too late to go after these conglomerates however, as they have already taken hold in the American public eye and habit, and these giants have far too much money for our Retailers who are clearly a dieing breed.

Problems first started to surface in the late 1990′s when American Airlines cut commissions to these professionals, only to have the rest of the Airline industry follow suit because the industry figured out that the technology and convenience of purchasing on the internet was increasing. Like most companies who look at the bottom line and profits for shareholders, the technology invested in on-line booking engines for Americans enabled the Airlines to cut these commissions to these retailers. As a result, hundreds of thousands of retailers with years of experience, training, and dedication to service were forced to close their doors.

Media Mogul Barry Diller sold all he had some years ago in television and film holdings to purchase Expedia for $5.2 Billion in hopes to “empower business and leisure travelers with the tools and information they need to easily research, plan, book and experience travel”. Last year, Expedia booked $17.2 Billion in Travel Services and is currently the third largest agency in the country. I’m curious how many of the 6,600 employees with Expedia have the kind of experience, training and commitment to service our professional retailers have in order to produce that kind of volume. Even “The Donald” loves a great deal, and launched his own on-line GoTrump.com in 2006 to try to capture this growing market and industry.

Yet all the attention and focus this week has been on little ol’ YTB. Because of the Press released this past week, our friends in the Retail Industry are aware that YTB could very well break into the Top 20 overall in 2007 with $550 Million estimated in booking for the year. While they are pushing very hard to force other vendors into submission like they have with Royal Caribbean, their pleas will begin to fall on deaf ears.

Lines are being drawn in the sand as we speak, and some of our vendors will stay, and some will go. Carnival for example will certainly be a tough nut for the ARTA to crack since YTB has earned their prestigious Pinnacle Award for the last three years. Can you imagine THOSE headlines… “Carnival Terminates Pinnacle Award Winner YTB”?

What should we as YTB agents do to help? I’ve heard and read a lot of people talk about sending letters and making phone calls to voice their displeasure. I don’t blame you and honestly, I’d like to do the same.

However…

We need to be not only smarter, but stronger collectively than the ARTA. We can start our own petition in the form of SALES!

Yes, you read right…send Royal Caribbean more business. While I can’t verify these numbers for certain, it’s my understanding that YTB has another $2 million on the books since September 1st with Royal Caribbean. We have until November 9th to plead our case and if all 127,000 agents book just one cruise with Royal Caribbean in the next 20-30 days the sales volume would be astronomical. (You realize we have a direct link to Royal Caribbean on our Booking Home Page.)

So go ahead…I dare you. In fact I double dog dare you to book just ONE cruise for a future sailing with Royal Caribbean before the November 9th deadline. (Actual cruise sailing date of course would be at the clients choice.) Feel free to leave your comments here and join me in flooding OUR home office with this idea using support tickets to the Travel Department. You know very well Coach, Scott and Kim would LOVE it, and it’s high time we start supporting THEM for a change. This is OUR business and I don’t know about you, but I think it’s high time this industry takes a look at the NEW FACE of Travel.

THIS is YTB!

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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Doug & Ronda Bauknight
Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812
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Travel Retailer’s Taking Aim At YTB

Saturday, October 13th, 2007
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From day one, YTB’s goal was to become the number one Travel Agency in the industry. That goal was created by three men, J. Lloyd Tomer, AKA: Coach, his son Scott Tomer, and J. Kim Sorensen back in 2001.

Fast forward a few years to the summer of 2007 and we see that YTB starts popping up on the radar in a publication called Travel Weekly in what’s known as a Power List, and the industry was given a glimpse of what a Travel MLM can not only accomplish, but how quickly it is rising. What was written off as a joke by many of the traditional travel professionals in the industry suddenly becomes a major threat.

Thursday (below) I posted on the news the Royal Caribbean has terminated it’s relationships with Travel MLM’s which by our “professionals” are deemed nothing more than “Card Mills”. Knowing what kind of numbers YTB is producing, and being able to verify more than $13 Million in sales with Royal Caribbean by YTB in the first 9 months of 2007, I boldly stated that there was no way Royal Caribbean would terminate the YTB relationship. They simply wouldn’t throw that kind of money out the window.

While it certainly looks like I have egg on my face due to news and events of the past 24-48 hours, and I certainly missed the mark on my theory that Royal Caribbean didn’t want to alienate over 100,000 RTA’s who were pointing people to their ships, I’m gathering information currently that certainly supports that our “Travel Professionals” not only know what YTB is doing, but these same professionals are taking dead aim at yet another major threat to their livelihood. Make no mistake, YTB has their attention and history has taught them from lesson’s they have learned from the Airline industry in the late 1990′s, and the growth of on-line travel agencies during the turn of this current century, that another major threat is on the rise.

And Royal Caribbean is caught in the middle of the cross fire.

As much as I am dieing to spend the day collecting information and linking to facts to support these statements today, oddly enough, I need to head to a YTB Certification Class to help train hundreds of new YTB RTA’s here in Atlanta on how YTB sold $226 Million in Travel in 2006, and more specifically $13 Million in Cruise sales with Royal Caribbean our first 9 months of 2007.

In the meantime, one word comes to my mind…”Irony”.

While our “professionals” over at the ARTA are giddy over the news that their collective efforts have scored what appears to be a major victory, this story is far from over. And because this story has peaked the interest of so many in the industry between the “Brick and Mortar” vs. “Click and Order” I have some really juicy content for the next few posts.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Doug & Ronda Bauknight
Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812
Book Your Travel & Vacations With


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Royal Caribbean Terminates “Card Mills”

Friday, October 12th, 2007
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On Tuesday I posted about some of the YTB upgrades from last weekends Funshine Trade Show in Orlando. In this post I commented that as a result of the tremendous group volume YTB is generating for Royal Caribbean Cruises, our own YTB Travel Network staff will begin processing group reservations for Royal Caribbean. The Home Office staff will be using the same systems as the Royal Caribbean group desk, but will be able to give RTAs more personalized service.

Imagine my surprise today when I found out through Rod Cook’s site MLM Watchdog that The Association of Retail Travel Agents (ARTA) have been pushing major travel vendors like Royal Caribbean and state legislatures to cut off travel agent cards for MLM Companies. Rod is Pro MLM and while I respect what he’s done for Network Marketing industry as a whole, he’s been slightly off mark when it comes to Travel MLM’s. Rod, as always was nice enough to post a link to the finding which I have to admit, I was VERY interested in.

According to the Travel Daily News Article The Association of Retail Travel Agents (ARTA)applauded the announcement by Royal Caribbean International (RCI) that it will terminate relationships with multi-level marketers (MLMs) which provide travel agency credentials and identity cards to consumers for the purpose of becoming would-be “travel agents.” Barry Richcreek, ARTA Chairman was also quoted as saying in the report “”This announcement by the RCI family of cruise lines is welcome news from a respected supplier to curtail the growth of the MLM/Card Mill business, a scheme which denigrates the stature and role of the legitimate travel retailer.”

Two words come to mind: “Good Grief”

I wonder if Barry would welcome the news that YTB International, Inc. who markets booking engines and Travel Agency opportunities through MLM just strengthened their relationship with Royal Caribbean the weekend before in Orlando Florida? (Hint: Probably not) What the ARTA, led by Mr. Richcreek has failed to let go of are the days when a “legitimate travel retailer” was actually needed to book a airline ticket, hotel room, car rental, or Royal Caribbean cruise. Based on Travel Weekly’s published numbers in their 2007 Power Listover $40 Billion dollars were spent via the internet with on-line travel agencies. Out of the Top 10 Travel Agencies on this list, 4 were not a brick and mortar travel agency, but instead, conducted business on-line. (You may have heard of them, Expedia, Travelocity, Orbitz, and Priceline?)

Now that technology has made it possible to give you, me, or anyone the opportunity to sell these same services, the ARTA is up in arm’s with claims that the only reason any of us would want to join such a company would be “to procure questionable travel agency credentials and attempt to portray themselves as legitimate travel sellers” simply to get the discount they have been enjoying for decades.

In the years I have been involved with YTB, I can appreciate to a certain extent what the ARTA is trying to accomplish in regards to what are known in this industry as “Card Mills”. Knowing some of the Travel MLM companies that have come and gone over the years, and even a few that are currently starting to take shape in our industry, there are certain Travel MLM’s in our industry who promote the “Agent Discounts” and “FAM” trips without producing the retail sales back to vendors like Royal Caribbean. A “FAM” in our industry is short for “Familiarization” in which vendors invite Travel Agents to their property at a reduced rate in order to “familiarize” ourselves with their property. (You can’t sell what you don’t know.) In return for this discounted rate, we as travel agents are better equipped both in knowledge and excitement to promote their property to full paying customers.

What’s been happening to vendors like Royal Caribbean is they offer these discounted rates to certain MLM companies, but are not seeing any return on this investment by these same companies in regards to full paying customers. Furthermore, many of these MLM’s promote their Agency Cards as a “right of passage” to receive these discounts simply by flashing their card. It’s not a right, it’s a privilege and perk given to those of us who are professional and courteous. Even then, there is no guarantee.

Last year when Freedom of the Seas was launched, I had to get on this ship. The problem was, the ship was booked solid through the rest of this year. Royal Caribbean was not about to throw a family overboard just to put our family in at half price. As a professional, I also needed
to get on this new ship so I could speak intelligently to my clients about what to expect and what they could do. (And there was a lot to do on this mega ship believe me!) So I booked this trip just like any other customer and had a blast! (See for yourself!)

With all this being said, you might be wondering why Royal Caribbean would not only give YTB a pass, but actually strengthen their relationship with YTB while at the same time supporting the ARTA?

Good question, and I’m glad you asked!

Not all Travel MLM’s are created equal. There are very viable, profitable, and respectable Travel Agencies who simply use the Network Marketing model to promote and build their business. How can YTB claim that they are a Travel Agency first and foremost? Anyone looking at any Travel Agency should first verify both IATAN/ARC numbers and also check to see what the gross yearly travel sales are. (Unfortunately, no other Travel MLM can produce gross sales numbers.)

What’s even more revealing concerning Royal Caribbean specifically as why they would not terminate a partnership with YTB is the actual business we do with them. Fully 30% of YTB’s leisure business are cruises and large part of that business are done in groups. I just checked our groups cruise page and out of the several hundred groups with 30 or more cabins being booked at this time I went down half the list and found the first 50 with Royal Caribbean.

Please note: These are clickable links, but some may expire due to groups being closed and taken beyond November of 2007.

1. HBCU Alumni & Friends Fantastic Voyage
2. Superbowl Party Cruise
3. Friends and Family
4. Re-Union of Friends
5. 25th Garrison Anniversary Cruise
6. 2nd Annual Contours Express Getaway
7. 40 – Anniversary Cruise
8. A Family and Friends Getaway
9. A Siesta Cruise with Tara
10. ACTC Cruise
11. Adams/Karlavage
12. Adorando en Alta Mar con, Hnas Meléndez
13. Amie Jo & Esperanza’s Fiesta
14. B and B’s First Cruise
15. Bermuda Family Travel
16. BJ’s 2008 Fun Fest Cruise
17. Briscoe, Manly, Atcherson, Gross Family Reunion
18. Candy’s Fun Group
19. Chambers Family and Friends Cruise
20. Chanel & Drew Wedding Cruise
21. Cindy’s Group
22. Circle of Friends
23. Claude and Yvonne Anniversary Cruise
24. Clayton Valley 78
25. Cool and Fun
26. Crawford Wedding Cruise
27. Cupid’s Cruise
28. Dayton’s Finest Travel Club Hawaii Cruise
29. Derby 50th Anniversary Celebration (Celebrity)
30. Desert Hills Presbyterian Church (Celebrity)
31. Dockery Family & Friends
32. Donald & Sheryl Stanley’s Super Bowl Cruise
33. Doris Carter 08 Bahamas Cruise
34. Dumas Family Reunion
35. Family and Friends
36. Family Unity
37. Family Unity II
38. Fauntleroy Travel & Friends
39. Friends & Family of Mercedes
40. Fun In The Sun
41. George & Roslyn Group
42. Go Mexican With the Sanders
43. Harrison/Greenhill to Suns Sail
44. Haworth Birthday Group (Celebrity)
45. Hemet Alaska Cruise
46. Hope On The Move!
47. House of Prayer 2nd Annual Men & Womens Conference
48. Hubbard Anniversary
49. ICC New Year’s Kickoff Party
50. It’s My Party

With a list like this, do you really think Royal Caribbean would want to terminate our relationship? I can promise you that Royal Caribbean is looking at the bottom line and they know very well what all these groups of 30 or more cabins will do for their business.

In closing, based on what we have just learned about Royal Caribbean’s relationship with YTB and the group bookings department and all the groups we currently have, I would have to agree with the ARTA Chairman, although he doesn’t realize he’s talking about YTB when he was quoted “RCI has taken a major step today to add teeth to its support for the legitimate travel retailer”

They most certainly have.

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Doug & Ronda Bauknight
Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812
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