Exhibits of Total Coolness

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

Digg me

Some time ago I wrote about an idea given to me called “The Happy File“. I created this file for special e-mails as a suggestion from one of my subscribers as a way to save all the compliments and sincere gratitude I receive to say “Thank You” for what I do. Every time I receive a thank you, a compliment, or gratitude as a direct result of something I’ve done for them – it’s moved to this file for safe keeping.

Yesterday morning, I got a “forward” from one of my subscribers that originated from one of the best (actually he’s not “one” – he “is” the best) internet markets and copywriters in the world. The marketer I’m talking about is a good ol’ boy from Macon, GA who is now living the good life in San Diego, CA named Frank Kern.

Frank is one of the most “real” marketers I’ve ever subscribing too. I fell in love with his honestly and style from the very beginning and he’s one of those guys that knows how to communicate to the masses – but makes you feel like you’re the only person in the world he’s writing too.

Be warned however, Frank’s personality isn’t for everyone because he’s so brutally honest and he pokes a bit of fun at like – stupid people.

Hey – kind of like me!

Anyway, my subscriber (who I don’t think even knows I also subscribe to Frank’s database) sent me Frank’s e-mail with a message that I exhibit “Total Coolness”.

Now let me explain…

“Total Coolness” isn’t about struttin’ your stuff around and thinking your all that. Total Coolness according to Frank is:

“never underestimating the power of being totally cool to people and doing good things for others. I’m not talking about being manipulative and lame. I’m talking about just being a genuinely nice person who actually gives a damn.”

More from Frank’s blog:

Picture this:

You’ve got a guy who subscribes to your “Cat Juggling” list. He wants info on how to get started in the exciting career of Cat Juggling. (The prestige!) So you send him a few videos about Cat Jugging and he digs them.

He still doesn’t buy your stuff, but he’s stoked you gave him the free videos.

Then you send him a pdf outlining a great step-by-step blueprint for really making it big in the exciting world of cat juggling.

Once again, he’s stoked. Loves it. Thinks you’re awesome.

You keep this up for another six months. All the way up until Christmas.

The guy gets his Christmas bonus check and the first thing he does is run home to your site and buys your Super Deluxe Triple Diamond Level Cat Juggling Bootcamp-In-A-Box!

It’s the most expensive thing you sell, and here’s this guy who joined your list AGES ago …happily forking over full price for it.

Why?

Because you were consistently cool to him. You were actually nice. You actually helped the guy out. A LOT.

That my friend is what you get from “Total Coolness”.

Over the last two and a half years, I’ve gotten more comments about how nice and unselfish I am for giving of my time, my knowledge, and my insight into YTB because of our Newsletter. There’s a TON of crap out there on the internet. (Big surprise there I know.) I not only write about news and events – I document it with third party links to add validity and substance. This thing is LOADED with information. If you’ve gone through my “7 Day Quick Start Guide” you’ve also seen all the free stuff I hook you up with. Free Video’s, Free CD’s, Free Seminar’s and Webniars, free e-books, and a free app that helps you hunt down the best bargains on the Internet.

Just last week, subscribers were hooked up with over a dozen free travel training webinars alone. They’re by far the most popular “clicks” in every newsletter that goes out.

When it’s time to buy, they buy because I don’t offer a bunch of junk. The trust is already there, the value is there, and when the solution shows up – they find a way to buy. It may be 6 months down the road, but they’re reminded of who turned them on, and the loyalty is unbelievable.

Don’t take my word for it – take it from a guy who’s made millions doing the exact same thing – Frank Kern.

Now Frank’s not a Network Marketer. He’s a copywriter and internet marketer. I’ve used a couple of his formulas however and they work like magic. (If nothing else – they work far better than the spamming I see from “network marketers” which is so lame and totally uncool.)

Frank’s doing – you guessed it – a free series this summer on marketing. All you have to do is cough up an e-mail address, and he’ll send you the first free report right away.

Frank’s irreverent, he’s bold, he’s funny and he’s filthy stinkin’ rich.

Oh…and one word of caution: Frank isn’t for the faint of heart – only serious marketers need subscribe.

If a redneck (and he talks like one too) from Macon, Georgia can do it – so can you!

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!