A New Family Travel Examiner in Atlanta.

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About a week ago, I had three people tell me that I needed to look into expanding my writing. They all gave me the same suggestion on where I needed to go. When I took a look at the opportunity, it had all the right features, I could remain independent, I could write when ever and where ever I wanted. I could also write about what I truly love, and that’s travel. (As if you didn’t already know.)

weekend-getaway So I went on-line and filled out a brief application that took a few minutes to fill out and I sent it off. I left it that if it was meant to be, it would be. Within a few hours, I had my answer and a short guide of next steps came with the answer to become Atlanta’s new Family Travel Examiner. With so many people telling me about this, I just couldn’t pass such strong messages like that up. I’m confident that part of the reason it was so easy is because so many people told me about it all at once.

Here’s your sign…times three.

So here I am, with a very cool new gig that sends my message out to even more readers and another opportunity to sell more of what I love.

I bought Mike Dillard’s Magnetic Sponsoring some years ago and there were two very important lessons in his videos and books that have always stuck with me. First, when someone goes to the store to purchase a drill, what they need is a solution on how to make a hole. Too many people focus their time and energy with how something works instead of just showing the benefits of what the product produces to resolve a need. Second, he tells a story of how one of the largest jewelry stores in Florida does more business than anyone else simply by doing a show of how to buy jewelry. Because they’re helpful and perceived as experts in cut and clarity for example, they’re the one store that people think of most when it comes to jewelry.

This blog and my newsletter is a perfect example of being an expert when it comes to helping others in YTB. Exact same principles at work. Because I focus on the need and not the product, I’ve got people from all over the country who subscribe and read each and every week. They trust me and respect my input and recommendation. When I put Mike Dillard’s book out there to the masses, simply as a recommendation to help them market more effectively, they clicked the link and started to buy. I’m still getting paid from that one little segment and comment I made about how much I liked his book. (Which by the way was MONTHS ago.) Sure I got some calls and questions simply to help clarify for a few people, but I didn’t have to twist any arms or convince anyone that this was a product they needed.

My new home on the Examiner is much the same. For those that are looking for a good quality trip or vacation for the entire family I can be their new expert when it comes to places to go and things to see. Done the right way, there’s absolutely no need to tell anyone that I can service them with some of the travel I’ll write about. As a matter of fact, doing so will actually turn some of them off because they perceive that as being pushy. But by focusing first on the need by promoting the benefit of the product (for them) I magnetically attract the right people which can and will produce more travel sales.

So I’m off on a new adventure. Not to worry about regular updates here or the weekly newsletters going out as it’s always been. The four articles a week for the Examiner will be in addition to what I already have going on. The new gig should only take a few hours a week to fullfil. It’s just another example of following your bliss, and finding ways to get paid for doing it.

And they call this work. ;-P

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