Last year at this time, I was reading “Inspired Marketing!” and came across a story about Cindy Cashman. With only $3,000 and determination, Cindy Cashman and a partner started a publishing company and published the world wide best seller “Everything Men Know About Women” (written under the pseudonym of Dr. Alan Francis). Cindy knew that marketing the book would require the type of original creative thinking not usually taught in MBA schools. She recognized that selling through traditional booksellers would be a hard sale, as it would get lost among the thousands of titles. Therefore, she developed a marketing plan to sell outside the book industry and stores bought them by the thousands.

Millions of books flew off the shelves and people actually bought cases of the book, I assume to give away as presents.

Here’s the thing, the book…it was blank.

Not a single word in the entire publication, and Cindy made a mint off selling these blank books.

When I read that story, I thought to myself, “Why can’t I think of something like that?” as if Cindy beat me to the punch, that the idea was already used and I lost my chance to do something as funny or as creative.

Then a little voice whispered, “Why can’t you?”

That thought struck me, and thought to myself, why can’t I? I mean it’s not like it would that hard to do, and if Cindy’s book was all the rage with women, I could certainly find a niche that could capture the attention of a particular market.

The title struck me rather quickly, and was a subject that I actually understand extremely well. I had been wasting my efforts and experience with critics for some time, and while critics don’t seem to grasp that their own perceptions don’t amount to much when I compare it with my experience, they persist in littering the internet, my e-mail in box, and this blog with spin and mud that I can clean up very easily with a delete button.

Without any practical experience in YTB I still have trouble understanding why the subject of YTB controls and consumes critics the way it does, but at the same time, I also understand that it’s not my responsibility to enlighten those who simply want to ignore what I’ve been documenting here for years.

Critics have come and gone in the years I’ve been here writing about YTB. Some caught on that they don’t have a prayer in changing my perception. Others have been down right embarrassed over what they thought to be true, only to be proven wrong, while others are either too stubborn or too stupid to understand that they can scream as loud and as often as they want…it doesn’t change what I’ve seen, experienced, or documented here.

The book was extremely fun to create and easy to boot! The timing was also a perfect April Fools joke that got lots of traction and put a huge smile on thousands of faces! (Even some critics.)

So in honor of my first book, and one of the funniest things I’ve ever done, I give you once again, “What The Critics Know About YTB“.

Take some time to read it today, it won’t take long, I promise. It will teach you a valuable lesson on how to deal with critics who have nothing better to do with thier time. Doing anything to educate or enlighten them, is a complete waste of time.

Trust me on that one.

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Tags: Anti-MLM, Critics, Travel MLM

This entry was posted on Wednesday, April 1st, 2009 at 7:00 am and is filed under Anti-MLM, Critics, Humor, MLM Myths. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.